Alumni Spotlight : Tanya Pobuda
Meet Tanya Pobuda, an MPC alumna pursuing her PhD at Ryerson. By: Andreea Mihai, MPC2017 You’re an MPC grad with industry experience …
Gamification: Research Roundup
By: Nicola Brown, MPC2014 Gamification is happening all around us from our morning coffee to our personal relationships. In the following MRPs …
Gamification: Overhyped buzzword or next-level engagement tool?
By: Andreea Mihai, MPC2017 Gamification has become a buzzword. Andreea explores how this new approach to engagement succeeds in turning audiences into …
MPC & PCAA News – Winter 2017
By: Danielle Taylor, MPC2015 ProCom Awards Night The 4th annual ProCom Awards Night was held on Tuesday, November 14, to commemorate students …
Alumni Spotlight: Ian Barcarse
by Nicola Brown, MPC2014 Meet Ian Barcarse, Manager of Digital Marketing at York University. How did you arrive at your current role …
Upcoming Events – Fall 2017
Check out upcoming events, conferences, workshops and webinars in Canada from September 3, 2017, to December 3, 2017. Canadian Marketing Association: Morning …
MPC & PCAA News – Fall 2017
By Andreea Mihai, MPC2017 Congratulations to MPC Alumnae Winners of the G. Raymond Chang Outstanding Volunteer Awards! Alumnae Abigail Gamble (MPC2011) and …
Digital Marketing: Research Roundup
By Andreea Mihai, MPC2017 An increasingly critical frontier of communication studies, digital marketing channels enable new and unprecedented ways to reach and …
Congratulations to the PCAA Newsletter’s New Copyeditor Andreea Mihai
The PCAA would like to welcome Andreea Mihai as the new Copyeditor for the quarterly PCAA newsletter. Welcome to the team, Andreea! …
What We Miss When We Talk About “Digital Marketing”
By Nicola Brown, MPC2014 It’s hard to imagine how life could function today without the interwoven digital streams that support and enable …