Alumni Spotlight: Mata Kranakis
Mata Kranakis (MPC 2013) is a User Growth Coordinator at Figure 1, a Toronto startup that has developed a medical photo-sharing app …
Faculty Spotlight: Dr. Wendy Freeman
Dr. Wendy Freeman’s critical take on social media in the university classroom By Monica Batac, MPC 2015 MPC students and alumni will …
Tailoring Communication Through Social Data: Universal Music’s Experiment with the Appreciation Engine
Universal Music Canada is experimenting with big data in its email marketing strategy, incorporating social data to personalize messages to each individual …
New Technology Platforms Reinvent Fundraising Communication
By Amy Soden, MPC 2014 When we think of traditional fundraising we often think of the more one-sided communications, where potential donors …
MPC 2011 Reunion: When Technology is not Enough
By: Ian Ray Barcarse, MPC 2015 Technology is a wonderful thing. It allows us to build communities, maintain relationships, and keep in …
MPC Evening with Industry: Highlights
In the fall and winter terms, students of the MPC program uphold the biannual tradition of hosting an evening of discussion with …