Upcoming Events – Winter 2017

By: Nicola Brown, MPC2014

Check out upcoming events, conferences, workshops and webinars in Canada from December 18, 2017, to March 3, 2017.

Seminars: Marketing Math, Integrated Marketing Campaign Execution, Financial Storytelling, Content Marketing (CMA)

When: January 24 – February 27, 2018
Where: The Advocates’ Society Education Centre, Suite 2700, 250 Yonge Street
Cost: Members $295 – $995; Non-members $395 – $1195 per seminar
What: Offered throughout the year in half-day, one-day, two-day plus online formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material. Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation. For more information and to register for these seminars click here.

Seminar: Advanced Interviewing Skills for Writers (PWAC)

When: January 29, 2018, 7 – 8:30pm
Where: Miles Nadal Jewish Community Centre, Room 218, 750 Spadina Avenue
Cost: Members & Students free; PWAC partners $10 online; General public $15 online / $20 at the door
What: Whether you’re a journalist, a corporate writer or a ghostwriter, you need to know how to ask tough questions and get good answers – preferably without alienating your interview subject.  Writers share this need with other professionals, such as lawyers and psychologists.  At this panel presentation, you’ll get practical tips from writers and other professionals who are experts at getting people to open up and share information. This seminar is offered by the Professional Writers Association of Canada (PWAC). For more information and to register for this event click here.

Morning Event Series: CMAinsights (CMA)

When: February 13, 2018
Where: TBA
Cost: Members $89; Non-members $129
What: Building on the success of this annual event, CMAinsights brings together the science of data and the art of marketing. Discover solutions to issues affecting both the marketer and the data practitioner. We present the latest thinking and best practices covering not only how to collect, analyze and interpret data, but also how marketers can create collaborative processes. For more information click here.

Social Mixer Series: B2B Mixer (CMA)

When: February 20, 2018
Where: TBA
Cost: Members $29; Non-members $49
What: The B2B CMA member community is an active group of professionals leading smart conversations. We expect this will be the most fun B2B gathering you will have ever attended! For more information click here.

Executive Event Series: CMAideas (CMA)

When: February 27, 2018
Where: TBA
Cost: Members free; Non-members by invitation only
What: CMAideas features intriguing and provocative keynote speakers sharing their take on a marketing “hot topic” and facilitates networking and discussion among senior marketers. For more information click here.