Upcoming Events – Summer 2018

by: Nicola Brown, MPC2014

Check out upcoming events, conferences, workshops and webinars in Canada from June 15 to September 3, 2018.

Seminar: Developing the Marketing Plan (CMA)

When: August 16, 2018, 9am-4:30pm
Where: The Advocates’ Society Education Centre, Suite 2700, 250 Yonge Street
Cost: Members $645; Non-members $845 per seminar

What:

Crafting a successful marketing plan is both an art and a science.

Because the planning process is critical to the success of any marketing project, the marketing plan is the most important document for guiding the right teams to achieve the business goals of the organization. Building the marketing plan involves intrinsic knowledge of plan components, management skills, and collaboration abilities. Teams must also learn how to effectively craft, communicate, and execute the plan to reach desired outcomes.

This one-day interactive seminar is ideal for emerging marketing managers — those who are progressing in their careers to a position which requires more strategic thinking and team leadership. The seminar is also ideal as a refresher for those who are approaching the busiest planning stages on their calendar.

You will learn and practice the essentials of what goes into a successful marketing plan. You will also investigate how to prepare the marketing plan and how to share your strategy with your team and organization.

For more information and to register for this seminar click here.

Seminar: Media Measurement for Marketers (CMA)

When: August 23, 2018, 9am-4:30pm
Where: The Advocates’ Society Education Centre, Suite 2700, 250 Yonge Street
Cost: Members $645; Non-members $845 per seminar

What:

This full-day seminar is intended to serve as a Marketer’s blueprint to media measurement and research. The goal is to help marketers understand industry-accepted tools, across major forms of media, to inform decisions in driving effective advertising and marketing decisions.

This session will outline measurement tools including comScore, Numeris, Vividata, and COMB. Learning objectives will include understanding methodology, reviewing business case studies, and the application of making data-driven decisions behind advertising and media transactions. Attendees will leave with a more in-depth understanding of how agencies and marketers use data measurement to create effective marketing campaigns across print, radio, television and digital media.

For more information and to register for this seminar click here.

Seminar: Integrated Marketing Campaign Execution (CMA)

When: August 29, 2018, 9am-4:30pm
Where: The Advocates’ Society Education Centre, Suite 2700, 250 Yonge Street
Cost: Members $645; Non-members $845 per seminar

What:

Learn the core building blocks of a successful integrated marketing campaign execution.

In a world where an integrated marketing strategy now encompasses everything from mass to targeted 1:1 communications across a growing variety of channels, and campaigns build around a digital hub, there are a lot of pieces to keep straight. Marketers are expected to understand data and technology, remember to consider keywords for search, and execute a TV ad all at the same time. This seminar will walk through the different key considerations and elements of success you’ll need to oversee any campaign execution. Several different examples from a range of industries and non-profits will be used to demonstrate best practices and areas of opportunity, and a case study will carry through the day to showcase breakthrough digital integration and customer engagement.

For more information and to register for this seminar click here.