Upcoming Events – Fall 2018
by Nicola Brown, MPC2014
Check out upcoming events, conferences, workshops and webinars in Canada from September 3 to December 4, 2018.
PIC Insiders’ Panel: Starting an Independent Communications Practice (IABC)
When: September 5, 2018, 6:30-9 pm
Where: Mattamy Athletic Centre, Blue and Gold Room (Room 3310), 50 Carlton Street, Toronto
Cost: Members: $15; Non-members: $25
Thinking about starting a freelance communications practice? Or want to learn how to grow your independent business? In this professional development session, three seasoned, successful independents will share their experiences and tips on how to get started, how to manage hurdles along the way, and how to keep your business growing.
Our three panelists will share their experience and perspectives on:
• How they managed the transition from full-time employment to freelancing
• How they chose markets and specialities
• How they overcame common obstacles
• How their marketing strategies have evolved along the way
Sharon Aschaiek is Principal, Higher Ed Communications, and IABC/Toronto’s VP for Special Interest Groups and Chair of its Professional Independent Communicators (PIC). Eric Bergman, ABC, APR, MC, FCPRS is Principal of Bergman and Associates, and Sue Horner is Principal of Get It Write as well as PIC’s Co-Director, Communications.
Sharon, Eric and Sue will share their tips for practitioners starting out on the independent path, and the session will close with a Q&A. For more information and to register for this event click here.
Seminars: Content Marketing, Social Media Strategy and Best Practices, Social Insights, Maximizing Your Presentation Skills, SEO Essentials, Media Measurement for Marketers, LinkedIn Optimization and Social Selling for Marketers, Copywriting for Marketers, Project Management for Marketers (CMA)
When: September 12 – December 4, 2018
Where:
Toronto: The Advocates’ Society Education Centre, Suite 2700, 250 Yonge Street
Winnipeg: Canad Inns Destination Centre Polo Park, 1405 St. Matthews Avenue
Cost: Members $295 – $645; Non-members $395 – $845 per seminar
What: Offered throughout the year in half-day, one-day, two-day plus online formats. Participants will benefit from an interactive learning session, case study examples and invaluable take-home reference material. Join us and learn from marketing experts who offer relevant industry examples with the latest information and best practices. Work closely with fellow participants in group exercises used to illustrate concepts and encourage participation. For more information and to register for these seminars click here.
Webinar: Crafting a Successful SEO Strategy for Your Business (CMA)
When: September 13, 2018
Cost: Members: free; Non-members: $30
SEO remains to be one of the most important and impactful digital strategies that businesses need to be adopting.
While it can be difficult to stay on top of the ever-evolving world of SEO, don’t let changes to Google’s algorithm scare you – use these as opportunities to adapt and implement new strategies that will help maximize search engine exposure for your company.
In this Webinar, Siteimprove’s Matt Margey will provide an overview on how SEO is evolving, the latest trends, where to start developing your SEO strategy, and how an all-in-one SEO solution can help your company succeed. For more information and to register for this webinar click here.
Executive Event Series: CMAideas
When: September 13, 2018
Cost: Members: free; Non-Members: by invitation only
The Digital Marketing Pulse Survey Highlights returns for its 12th year of tech insights and discussion, in partnership with Ipsos Canada and Vizeum.
CMAideas is a two-part exclusive breakfast series, hosting a member-only, executive-level guest list. Includes executive experiences, networking and breakfast! For more information click here.
Webinar: Canada’s Mandatory Breach Regulations (CMA)
When: September 18, 2018
Cost: Members: free, members-only event
Companies covered under federal privacy law will have to report data breaches to customers, affected third parties and the federal privacy commissioner starting November 1.
Join lawyer David Young as he walks you through the basics of the regulation and provides tips on how marketers can prepare. In this session, you will learn: General overview of the data breach regulations; How to prepare for the regulations; Considerations on how to assess risk of harm.
For more information and to register for this webinar click here.
Social Mixer Series: CMA Insights Mixer, Presented by Environics Analytics
When: September 25, 2018, 6:30-9 pm
Where: Steam Whistle Brewing, Roundhouse Park, 255 Bremner Blvd, Toronto
Cost: Members: $29; Non-members: $49
Given the ongoing success of our CMAinsights Morning Event Series, this evening social event will gather more of the business community to analyze the importance of a party! For more information and to register for this event click here.
Morning Event Series: CMAmedia
When: October 3, 2018, 8-11 am
Where: 351 King Street East, Suite 1600, Toronto
Cost: Members early bird: $89 (until Sept 11); Non-Members early bird: $139 (until Sept 11)
NEW IN 2018: Our first CMAmedia event will bring together agencies, media suppliers and content specialists to cover the latest in media innovation and entertainment. We will recognize the increasing and innovative role media plays in the marketing mix and hear from the leaders responsible for the selection and placement of breakthrough media programs. For more information and to register for this event click here.
Social Mixer Series: CMA CX Mixer, Presented by Salesforce
When: October 16, 2018, 6:30-9 pm
Where: Steam Whistle Brewing, Roundhouse Park, 255 Bremner Blvd, Toronto
Cost: Members: $29; Non-members: $49
New to the 2018 Mixer Social Series, our CX Mixer is another opportunity to support CMA’s CX Council in bringing together customer experience, loyalty and CRM professionals for a casual evening of networking. For more information and to register for this event click here.
Morning Event Series: CMAfuture
When: November 1, 2018, 8-11 am
Where: Downtown Toronto, TBD
Cost: Members early bird: $89 (until Oct 10); Non-Members early bird: $139 (until Oct 10)
Get future-ready. For the fourth-year running, CMAfuture will inspire and inform you with concepts and ideas to stay ahead and empower you for what is to come. Get hands-on with the most innovative tools of today and the technology of tomorrow in the highly-attended Technology Showcase that will spark ideas for future success. For more information and to register for this event click here.
2018 CMA Awards
When: November 23, 2018
Canada’s #1 Marketing Awards feature the outstanding work produced by the partnership between client and agency. This annual event brings together over 1,000 attendees to celebrate the marketing profession and recognize exceptional marketers throughout the country. For more information and to sign up for a ticket sale notification click here.