Mixing [Small] Business with Pleasure: Why MPC Grads Love Working with Startups
By: Jessica Chambers, MPC 2014 If you had asked me a couple of years ago where I would end up after the …
Social Media Marketing Workshop at BrainStation
On Thursday, May 28th, Amanda Lai (MPC 2012) hosted a workshop on social media at BrainStation. By Jessica Chambers, MPC 2014 On Thursday, May …
Tailoring Communication Through Social Data: Universal Music’s Experiment with the Appreciation Engine
Universal Music Canada is experimenting with big data in its email marketing strategy, incorporating social data to personalize messages to each individual …