Upcoming Events – Winter 2016
By Cristina Rizzardo, MPC2015
Check out upcoming events, conferences, workshops and webinars in Toronto from December 3, 2016, to March 3, 2017.
FFWD Advertising and Marketing Week
When: January 30 – February 3, 2017
Where: TIFF Bell Lightbox, Reitman Square; 350 King Street West, Toronto, and other locations
Cost: Ranging from $25 (single event) – $899 (platinum full week experience)
What: FFWD Advertising and Marketing Week is Canada’s largest and most diverse annual gathering of advertising, marketing, and media leaders. It consists of leadership seminars, galas, awards, keynote and panel presentations. The week showcases the industry’s best in Canada, while offering a forum to highlight new ideas, future trends, and industry discussions. For more information check out http://advertisingweek.ca/
Canadian Marketing Association: Media Measurement for Marketing
When: January 31, 2017 from 9:00am – 4:30pm
Where: The Advocates’ Society Education Centre; 250 Yonge Street, Suite 2700, Toronto
Cost: Members $645; Non-members $845
What: This seminar will outline measurement tools including comScore, Numeris, Vividata, and COMB. Learning objectives include understanding methodology, reviewing business case studies, and making data-driven decisions behind advertising and media transactions. Attendees will gain a more in-depth understanding of how agencies and marketers use data measurement to create effective marketing campaigns across print, radio, television and digital media. For more information check out https://www.the-cma.org/education-events/seminar/media-measurement
Canadian Marketing Association: Morning Event Series (recurring)
When: February 1, 2017 (CMAinsights), March 2, 2017 (CMAtalent)
Where: Multiple venues in Toronto
Cost: Members $89; Non-members $129
What: This series provides strategic insights, thought leadership, networking and proven engagement opportunities for marketing professionals. For more information check out https://www.the-cma.org/education-events/morning-event-series
Canadian Marketing Association: Developing the Marketing Plan
When: February 9, 2017 from 9:00am – 4:30pm
Where: The Advocates’ Society Education Centre; 250 Yonge Street Suite 2700, Toronto
Cost: Members $645; Non-members $845
What: This one-day interactive seminar is ideal for emerging marketing managers — those who are progressing in their careers to a position that requires more strategic thinking and team leadership. The seminar is also ideal as a refresher for those who are approaching the busiest planning stages on their calendar. You will learn and practice the essentials of what goes into a successful marketing plan. You will also investigate how to prepare a marketing plan and share your strategy with your team and organization. For more information check out https://www.the-cma.org/education-events/seminar/marketing-plan
Canadian Marketing Association: User Experience 101 Seminar
When: February 15, 2017 from 9:00am – 12:30pm
Where: The Advocates’ Society Education Centre; 250 Yonge Street Suite 2700, Toronto
Cost: Members $295; Non-members $395
What: This half-day seminar will explore best practices and approaches for designing customer-centric digital experiences. It will also explore various ways of offering personalized experiences and recommendations, by illustrating methods and approaches for designing with customers in mind. Past projects and examples will be provided during the seminar to highlight the methods and approaches discussed. For more information check out https://www.the-cma.org/education-events/seminar/user-experience-101